There is abundant evidence to support the hypothesis that I am writing to you now from Serbia. Although I do not feel under any obligation to prove to you where I am, I certainly do not feel the need for someone to tell ME where I am.
And then along comes the Tourist Organization....
When discussions about promoting Serbia take place the following comment often comes up: “shouldn’t we develop a country brand?” The short answer is “NO”. I am from Scotland, I now live in Romania, and I would like to share my opinion of branding countries. I hope that....