Belgrade Beer Fest
With more than half a million visitors every year, Belgrade Beer Fest is among the biggest (if not the biggest) beer festival in South Eastern Europe that traditionally takes place every year in late August. During it’s 8 years long history as a free-entrance event, around 4,000,000 visitors enjoyed in over 400 music performances, tasted over 80 local and international beer brands and took part in numerous socially responsible campaigns.
Thanks to it’s great concept and unforgettable atmosphere, Belgrade Beer Festival received numerous recognitions throughout the world.
British newspaper “The Independent” placed the Belgrade Beer Fest among 20 world events that should be seen. Well known professor Dennis Wilcox in his book “PR Strategies and Tactics”, used at over 350 Universities all over the world, presented Belgrade Beer Fest as positive example of marketing and PR campaign. One of the last recognitions, Festival received in 2009 as the marketing event of the year. This recognition was given by expert marketing magazine “Taboo”, for a big social campaign “I choose to Recycle”. The goals of the campaign were to build the ecological awareness in Serbia and to buy recycling containers for Belgrade elementary schools.
Festival is established as one of the most important segments in the Serbian tourist offer and as a brand which presents the very best of local music (and beer) scene. If you are a beer-lover that happens to be in Serbia in late August, you should definitely put Belgrade Beer Fest on your to-do list.
If you had the chance to experience it by yourself, we would love if you could send us your impression!
You can find out more about the Beer Fest at it’s official homepage.
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